Entourage Stay

Services: Brand strategy, visual rebrand identity, website design, print design, social media setup, ongoing consulting

Entourage Stay is a Seattle-based property management company. They specialize in optimizing short stays for both guests and homeowners. I worked with Entourage Stay to lead their rebrand and market launch as they quickly expanded into 5 states.

The Challenge

The primary goal of this startup was to grow their number of qualified leads and sign new clients. A secondary goal was to create a branded presence that would be fun, engaging, and easily reach a younger audience of travelers in addition to second homeowners.

The Solution:

Extensive audience research and interviews to identify core pain points and company solutions, revamping brand identity and messaging, building the company website, and launching a local online presence.

Result:

A 22% increase in signed clients over a 90-day period.