Whether you’re just building your personal brand, launching your new startup into the market, or growing an existing company’s reputation, I can ensure you have all the pieces ready to stand out amongst your competitors.
We'll start with consulting to identify your goals, company mission, products or services, and audit to see where your brand is right now and search for avenues to optimize your growth, sales, and marketing.
Knowledge is power. By knowing your target audience inside and out, your industry, and your offering, I'll uncover new strengths, weaknesses, opportunities, and threats to help maximize your success.
After compiling all of the necessary information, we'll refine your brand's message, USP, and delivery into a cohesive launch plan.
Your visual identity is one of the easiest ways to build recognition and rapport with your brand's message. Because of this, I ensure that every part of your design is built into an easy-to-follow system that ensures every piece of content you produce is a memorable brand experience.
Being your company's online storefront, a poor web presence can be detrimental to your business success. It's crucial to build a platform that helps target users easily navigate and find what they need from your site. Their online experience with your brand is everything!
Need help growing your online community and communicating your brand's offer? Let me help by creating content, posting regularly, engaging with your audience, setting marketing goals, and tracking metrics to optimize your social performance.
If you're looking for additional graphic design, such as packaging, digital ads, print media, and more, I've got you covered!
Every piece of content you share with your audience is a piece of your brand, and ensuing consistent standards and quality is crucial! Whether it be newsletters, blog posts, or ad copy, I can help you craft quality content and distribute it to the appropriate channels.
And finally, the full brand push. Everything from the messaging, content creation, products, website, and more is ready to launch to the appropriate channels! From here we continue to track metrics, optimize, grow, and build a community of advocates around your brand.
Every project is different, whether it’s the amount of services needed, company budget, or time frame. Because of this I try to understand the full scope of what you need and what I can offer and do a custom quote designed specifically for what you need.
Yes, I do offer a wide array of digital marketing services such as social media management, copywriting, SEO, and PR. However, I’m primarily a brand strategist who sees things from the higher level and utilities the best tools in marketing to communicate and grow your brand first. By ensuring that any and all marketing efforts are built to maintain a certain image and reputation in the minds of your target audience, your regular marketing efforts (i.e. paid ads, email newsletters, social media contests) will be much stronger. If you are looking for additional marketing services I’m happy to help or find the right person to do the job. I have a large network of highly skilled marketing associates!
I know very well how lean many startups are while they’re still not generating a ton of revenue. The answer to this is that yes, often I will “partner” with some new companies and work alongside the founding team for significantly reduced rates and equity in the company. If you’re interested in discussing please contact me and send me some info about your startup and I’ll see what I can do!
Typically I break things into three stages of branding. Stage 1 (2-4 weeks) is for research, learning, and goal setting. Stage 2 (4-8 weeks) is for breaking the direction down into creative assets, messaging, and the composition of your “brand” as others will interact with it, and Stage 3 (4-8 weeks) is the launch stage. That being said, with a sufficient budget and mutual timely collaboration, a small to medium business can expect between 10-20 weeks for a brand launch.